Turkish coffee has long transcended the category of a mere beverage to become a fashionable symbol and cultural treasure in global coffee circles. It is not only one of the world's oldest coffee brewing methods, but also carries the Turkish people's millennium-old hospitality tradition of "welcoming guests with coffee" — from viral Instagram coffee rituals and hit menu items at urban specialty cafés to fashion influencers' aesthetic spreads, Turkish coffee is redefining modern coffee aesthetics with its rich, mellow body and mysterious fortune-telling culture.